For the Monson Brewery project, my task is to capture and elevate the brand’s strong
identity as it transitions from a small, locally-known brewery to a broader market presence.
With its heritage tied to the "Manticore" name, which supplied a single bar, the brewery
now aims for growth while retaining its traditional, craft-focused approach
to beer — no-frills, just real hops and quality.
identity as it transitions from a small, locally-known brewery to a broader market presence.
With its heritage tied to the "Manticore" name, which supplied a single bar, the brewery
now aims for growth while retaining its traditional, craft-focused approach
to beer — no-frills, just real hops and quality.
To bring this story to life, I crafted a powerful manticore-head logo, embodying strength
and character. The design evokes the bold spirit of craft beer, with a focus on authenticity
and a straightforward, valiant gaze.
For the packaging, I'm leaning into rugged and classic visuals that highlight Monson's
commitment to real beer craftsmanship, avoiding trendy fruit-infused flavors.
The look is set to resonate with an audience seeking an honest craft-beer
experience — one that speaks of tradition, quality, and a fearless approach
to brewing.
and character. The design evokes the bold spirit of craft beer, with a focus on authenticity
and a straightforward, valiant gaze.
For the packaging, I'm leaning into rugged and classic visuals that highlight Monson's
commitment to real beer craftsmanship, avoiding trendy fruit-infused flavors.
The look is set to resonate with an audience seeking an honest craft-beer
experience — one that speaks of tradition, quality, and a fearless approach
to brewing.
